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UNDER ARMOUR Wanted to become much more than an athletic apparel company when they introduced “connected fitness”—a platform to track, analyze, and share personal health data right to customers’ phones. This new application provides a stream of information to UA that enables them to immediately identify fitness and health trends. For example, Under Armour, which...

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Leveraging digital technologies to transform the business model and become one of the most successful toymakers Key facts The LEGO Group¹ engages in the development, production, marketing and sale of play materials. It provides toys as well as experiences and teaching materials for children in approximately 130 countries. Founded by Ole Kirk Christiansen in 1932,...

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Costa Coffee has recently launched it’s Coffee Club app, aiming to give users an alternative to the old plastic loyalty cards. Voted the UK’s favourite coffee shop for the eighth year in a row in 2018 by an independent judging panel, Costa Coffee is clearly doing a fantastic job catering to the tastes of UK customers. Having first reported UK...

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