McDonald’s As one of the world’s best-known fast-food chains, the Italy division of McDonald’s sought to optimize their procurement process and move to manage all of their supplier relationships across the entire supply chain online from selecting their vendors to contract negotiation. They decided to use an online portal to facilitate collaboration and communication between
UNDER ARMOUR Wanted to become much more than an athletic apparel company when they introduced “connected fitness”—a platform to track, analyze, and share personal health data right to customers’ phones. This new application provides a stream of information to UA that enables them to immediately identify fitness and health trends. For example, Under Armour, which
Leveraging digital technologies to transform the business model and become one of the most successful toymakers Key Facts: The LEGO Group¹ engages in the development, production, marketing, and sale of play materials. It provides toys as well as experiences and teaching materials for children in approximately 130 countries. Founded by Ole Kirk Christiansen in 1932,
Costa Coffee has recently launched its Coffee Club app, aiming to give users an alternative to the old plastic loyalty cards. Voted the UK’s favorite coffee shop for the eighth year in a row in 2018 by an independent judging panel, Costa Coffee is doing a fantastic job catering to the tastes of UK customers. Having first reported UK