“You can get the same work done on a laptop in a hotel room, a tablet from their car between appointments, or your desktop while you’re in the office.”
Microsoft Office began marketing subscription licences with Office 2013, which was launched alongside Office 365, as the subscription version is known. It now makes more money than its single-purchase desktop-bound version.
Similarly, Microsoft has been championing the ongoing subscription model in its gaming division. Its Xbox Games Pass service has largely won over sceptical gamers, providing a range of titles to download and play for a monthly fee. It has recently added game streaming, using similar technology to this new version of Windows.
The backbone of the service already existed, using Microsoft’s widely-used Azure platform and existing virtualization technology. The downside to such services is that their long-term cost for individuals is often much higher than a one-off purchase.[sc name=”blogcontact”]
Microsoft has also dramatically lowered the price of Windows for many customers. Where once it was sold on discs at computer stores for a significant cost, the company has offered customers free upgrades from one version to another for many years and will do the same for Windows 11.
Instead, Microsoft has sold Windows-related products such as OneDrive cloud storage and Office 365 subscriptions. Source: BBC News