Digital Marketing Transformation

5 Mega-Trends Transforming The Future of Digital Marketing

These five areas have changed the world for both B2B and B2C marketers. 2020 didn’t go the way many digital marketers were expecting. However, challenges often present new opportunities and ways of approaching strategies and campaigns. 2021 saw many pivots and shifts and the acceleration of various trends that were already transforming the world of

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Aviation, Travel and Tourism: more disruption ahead for a digital trailblazer

The industry has been at the forefront of digital disruption, changing the way we travel in recent years. However, our research suggests it should brace itself for another wave of digitally fuelled transformation. A series of industry, customer and technology trends are converging to redefine operating and business models in Aviation, Travel and Tourism. New

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