Spain-based Zara, the world’s largest clothing retailer and owned by Inditex, is introducing an augmented reality experience in its stores. Shoppers can engage their mobile phones to see models wearing selected fashions when they click on sensors in the store or displayed on AR-enabled shop windows. Initially launched in 120 stores worldwide, such technology is irresistible digital-honey to
McDonald’s As one of the world’s best-known fast-food chains, the Italy division of McDonald’s sought to optimize their procurement process and move to manage all of their supplier relationships across the entire supply chain online from selecting their vendors to contract negotiation. They decided to use an online portal to facilitate collaboration and communication between
UNDER ARMOUR Wanted to become much more than an athletic apparel company when they introduced “connected fitness”—a platform to track, analyze, and share personal health data right to customers’ phones. This new application provides a stream of information to UA that enables them to immediately identify fitness and health trends. For example, Under Armour, which
Leveraging digital technologies to transform the business model and become one of the most successful toymakers Key Facts: The LEGO Group¹ engages in the development, production, marketing, and sale of play materials. It provides toys as well as experiences and teaching materials for children in approximately 130 countries. Founded by Ole Kirk Christiansen in 1932,