Tesco Mobile app AR case study

Tesco: Smart Technologies for a Better In-store Experience and Data-driven Personalization

Digitalization of Tesco can be described in many different ways, as it includes transformation on multiple levels of their business. The first step Tesco took at the beginning of the 2000s was implementing the brick-and-click business model. Already having a solid IT infrastructure to manage internal processes, Tesco launched online platforms that allowed customers to browse and

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LEGO Digital Trasnformation Stories

LEGO Group – Leveraging digital technologies to transform the business model and become one of the most successful toymakers

Leveraging digital technologies to transform the business model and become one of the most successful toymakers Key facts The LEGO Group¹ engages in the development, production, marketing and sale of play materials. It provides toys as well as experiences and teaching materials for children in approximately 130 countries. Founded by Ole Kirk Christiansen in 1932,

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