LEGO Digital Trasnformation Stories

LEGO Group – Leveraging digital technologies to transform the business model and become one of the most successful toymakers

Leveraging digital technologies to transform the business model and become one of the most successful toymakers Key facts The LEGO Group¹ engages in the development, production, marketing and sale of play materials. It provides toys as well as experiences and teaching materials for children in approximately 130 countries. Founded by Ole Kirk Christiansen in 1932,

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