{"id":3443,"date":"2020-01-09T12:22:25","date_gmt":"2020-01-09T06:52:25","guid":{"rendered":"http:\/\/icaninfotech.com\/?p=3443"},"modified":"2024-07-29T10:16:12","modified_gmt":"2024-07-29T10:16:12","slug":"hm-connecting-virtual-shopping-with-the-physical-conveniences","status":"publish","type":"post","link":"https:\/\/icaninfotech.com\/hm-connecting-virtual-shopping-with-the-physical-conveniences\/","title":{"rendered":"H&#038;M: Connecting Virtual Shopping with the Physical Conveniences"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3443\" class=\"elementor elementor-3443\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-436e921c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"436e921c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4039c1a0\" data-id=\"4039c1a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\n\t\t<div class=\"elementor-element elementor-element-5e5900ee elementor-widget elementor-widget-text-editor\" data-id=\"5e5900ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 25-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>H&amp;M is a Swedish mass-market brand of fashion clothes and accessories. Experimenting with mobile technologies, it\u2019s searching for new ways to improve the virtual experience of finding, trying on, and purchasing clothes. One of the examples is the\u00a0Perfect Fit app. The app is now being tested in Sweden. With the help of Perfect Fit, customers can create their digital avatar based on selfies they took. The avatar can be used to try on clothes while shopping online, as it will have approximately the same body proportions as the owner.<\/p><p>To withstand competition, H&amp;M\u00a0 implemented an image search right in\u00a0<a href=\"https:\/\/www2.hm.com\/en_us\/customer-service\/shopping-at-hm\/visual-search.html\">their app<\/a>. It\u2019s basically a google image search for H&amp;M clothes. It allows you to scan the image on the billboard, or Instagram, to find similar clothes by H&amp;M. The app uses smart algorithms to pick the relevant results from the search, compiling a list of matching items.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"lazy-loaded aligncenter wp-image-9068\" src=\"https:\/\/content.altexsoft.com\/media\/2017\/03\/word-image.png\" alt=\"H&amp;M image search feature\" width=\"1024\" height=\"528\" data-lazy-type=\"image\" data-src=\"https:\/\/content.altexsoft.com\/media\/2017\/03\/word-image.png\" \/><\/p><p><em>An example of an H&amp;M image search<\/em><\/p><p><em>Source:\u00a0<\/em><a href=\"http:\/\/blog.wide-eyes.it\/2018\/11\/26\/how-asos-hm-zara-use-ai-to-reinvent-shopping\/\"><em>http:\/\/blog.wide-eyes.it<\/em><\/a><\/p><p>The items can be purchased from the search page so that it can be considered as a smart move to drive customer attention to the H&amp;M brand.<\/p><section class=\"segment section\"><article class=\"default-m-sans teaser-media expandable\"><div class=\"text-container\" data-text-placement=\"center bottom\" data-text-alignment=\"center\" data-text-color=\"black\"><ul class=\"cta-list\" data-cta-color=\"black\"><li class=\"item\"><a class=\"cta link\" href=\"https:\/\/itunes.apple.com\/se\/app\/h-m-app\/id834465911?mt=8&amp;ign-mpt=uo%3D4\" target=\"_blank\" rel=\"noopener noreferrer\">IOS<\/a><\/li><li class=\"item\"><a class=\"cta link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.hm.goe\" target=\"_self\" rel=\"noopener noreferrer\">ANDROID<\/a><\/li><\/ul><p><a style=\"font-size: revert;\" href=\"https:\/\/www.altexsoft.com\/blog\/business\/digital-transformation-stories-how-starbucks-ikea-walmart-and-sephora-revolutionize-retail-industry\/\">Source<\/a><\/p><\/div><\/article><\/section>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-7ca113b6 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"7ca113b6\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-50e8925c\" data-id=\"50e8925c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71e93bfb elementor-widget elementor-widget-heading\" data-id=\"71e93bfb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 25-07-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">Let's create something<br>\nGreat together!<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-2f3d23ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f3d23ca\" data-element_type=\"section\" id=\"wrap_words\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7eacfe3d\" data-id=\"7eacfe3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-249b3ca6 align-right align--mobilecenter elementor-widget elementor-widget-mae-button\" data-id=\"249b3ca6\" data-element_type=\"widget\" id=\"master_blockbtn\" data-widget_type=\"mae-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n        <a class=\"master-button btn-accent icon-none medium\" href=\"tel:%20%20+1(647)232-9742\" >\n                        <center>Call Us <\/center>+1(647)232-9742             <span class=\"hover-effect\"><\/span>\n                    <\/a>\n\n        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data-id=\"5e87b723\" data-element_type=\"widget\" data-widget_type=\"mae-contact-form-7.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-shortcode master-cf7-0\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f15733-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/posts\/3443#wpcf7-f15733-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"15733\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.8\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f15733-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"cf7-style-1\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"tel-823\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Number\" value=\"\" type=\"tel\" name=\"tel-823\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Message\" name=\"your-message\"><\/textarea><\/span><br \/>\n<div id=\"cf7sr-68011add7fbf1\" class=\"cf7sr-g-hcaptcha\" data-theme=\"light\" data-size=\"normal\" data-sitekey=\"a031da29-9365-4a77-b4da-b23d8d22060f\"><\/div><span class=\"wpcf7-form-control-wrap cf7sr-hcaptcha\" data-name=\"cf7sr-hcaptcha\"><input type=\"hidden\" name=\"cf7sr-hcaptcha\" value=\"\" class=\"wpcf7-form-control\"><\/span>\n\t<\/p>\n\t<div class=\"clearfix\" onclick=\"gtag('event', 'send', { event_category: 'Contact Page', event_action: 'Submit', event_label: 'Send Message', event_value:'0' });\">\n\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Submit\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><input type=\"text\" name=\"xbxHM\" value=\"\" style=\"display: none !important;\" \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>H&amp;M is a Swedish mass-market brand of fashion clothes and accessories. Experimenting with mobile technologies, it\u2019s searching for new ways to improve the virtual experience of finding, trying on, and purchasing clothes. One of the examples is the\u00a0Perfect Fit app. The app is now being tested in Sweden. With the help of Perfect Fit, customers<\/p>\n","protected":false},"author":1,"featured_media":3445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/icaninfotech.com\/wp-content\/uploads\/2020\/01\/1200px-HM-Logo.svg_.png","_links":{"self":[{"href":"https:\/\/icaninfotech.com\/wp-json\/wp\/v2\/posts\/3443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icaninfotech.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icaninfotech.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icaninfotech.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/icaninfotech.com\/wp-json\/wp\/v2\/comments?post=3443"}],"version-history":[{"count":0,"href":"https:\/\/icaninfotech.com\/wp-json\/wp\/v2\/posts\/3443\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icaninfotech.com\/wp-json\/wp\/v2\/media\/3445"}],"wp:attachment":[{"href":"https:\/\/icaninfotech.com\/wp-json\/wp\/v2\/media?parent=3443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icaninfotech.com\/wp-json\/wp\/v2\/categories?post=3443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icaninfotech.com\/wp-json\/wp\/v2\/tags?post=3443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}