{"id":36832,"date":"2023-01-20T06:44:26","date_gmt":"2023-01-20T06:44:26","guid":{"rendered":"https:\/\/icaninfotech.com\/?p=36832"},"modified":"2024-12-02T11:10:48","modified_gmt":"2024-12-02T11:10:48","slug":"convert-your-website-from-liabilities-to-an-asset","status":"publish","type":"post","link":"https:\/\/icaninfotech.com\/convert-your-website-from-liabilities-to-an-asset\/","title":{"rendered":"Convert Your Website from Liabilities to An Asset"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36832\" class=\"elementor elementor-36832\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-563f82a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"563f82a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-232f36e\" data-id=\"232f36e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\n\t\t<div class=\"elementor-element elementor-element-6d37a89 elementor-widget elementor-widget-video\" data-id=\"6d37a89\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/L0kN-sI-0Ts&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 25-07-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-fda60b1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"fda60b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1582a8\" data-id=\"b1582a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fa0bdf elementor-widget elementor-widget-text-editor\" data-id=\"8fa0bdf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 25-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Since the peak of the digital era, websites have become a must-have for almost every type of industry. However, is it important? This is an essential question as building and maintaining a website is not an easy feat as it requires quite a bit of fund and effort.<\/span><\/p><h2><b>Five Website SEO Tips Every Beginner Should Know<\/b><\/h2><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Optimize Your Images for SEO:<\/strong> Use High-Quality Images with specific or relevant keywords words in the file name or ALT Text.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Keywords Everywhere:<\/strong> Add specific keywords on each website page or URL.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Check Your Website URL:<\/strong> Ensure that your website URL is your (brand) name, so it\u2019s easier for people to find you.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Optimize Your Website Pages:<\/strong> Write detailed and keyword-heavy meta titles and descriptions for your website or blog articles.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Add Keywords To Your Content:<\/strong> Whether it\u2019s a video, blog, or your about page ensure that you add industry-specific keywords, so Google knows what your content is about helping your ranking online and making it easy for people to find.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">If you want to extend your business to the next level and drive maximum ROI, then the top<a href=\"https:\/\/icaninfotech.com\/brand-creation-digital-marketing-company\/\" target=\"_blank\" rel=\"noopener\"><strong> digital marketing company in Canada<\/strong><\/a> is just a call away, don\u2019t hesitate to reach out to us!\u00a0<\/span><\/p><h2><b>Google My Business<\/b><\/h2><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-36844 size-full\" src=\"https:\/\/icaninfotech.com\/wp-content\/uploads\/2023\/01\/Google-My-Business-jpg.webp\" alt=\"Google My Business\" width=\"1440\" height=\"810\" srcset=\"https:\/\/icaninfotech.com\/wp-content\/uploads\/2023\/01\/Google-My-Business-jpg.webp 1440w, https:\/\/icaninfotech.com\/wp-content\/uploads\/2023\/01\/Google-My-Business-300x169.webp 300w, https:\/\/icaninfotech.com\/wp-content\/uploads\/2023\/01\/Google-My-Business-1024x576.webp 1024w, https:\/\/icaninfotech.com\/wp-content\/uploads\/2023\/01\/Google-My-Business-768x432.webp 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p><p><span style=\"font-weight: 400;\">Google\u2019s business feature includes showing essential information people need to know about your business on Google Maps, Search, Mobile, and other Google properties.\u00a0<\/span><\/p><h2><b>Website Blog<\/b><\/h2><p><img decoding=\"async\" class=\"alignnone wp-image-36845 size-full\" src=\"https:\/\/icaninfotech.com\/wp-content\/uploads\/2023\/01\/blog-jpg.webp\" alt=\"blog\" width=\"1440\" height=\"810\" srcset=\"https:\/\/icaninfotech.com\/wp-content\/uploads\/2023\/01\/blog-jpg.webp 1440w, https:\/\/icaninfotech.com\/wp-content\/uploads\/2023\/01\/blog-300x169.webp 300w, https:\/\/icaninfotech.com\/wp-content\/uploads\/2023\/01\/blog-1024x576.webp 1024w, https:\/\/icaninfotech.com\/wp-content\/uploads\/2023\/01\/blog-768x432.webp 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" loading=\"lazy\" \/><\/p><p><span style=\"font-weight: 400;\">Brands who blog receive 97% more links to their website. That means other brands or bloggers can reference your products and articles to their audience, expanding your online reach. Add that to the fact that 57% of marketers say they\u2019ve gained customers specifically through blogging. If you have an online store, you need to focus on different eCommerce SEO strategies to boost your store\u2019s visibility. If you are improving your website then contact the best <\/span><a href=\"https:\/\/icaninfotech.com\/brand-creation-digital-marketing-company\/\" target=\"_blank\" rel=\"noopener\"><b>digital marketing company in Canada<\/b><\/a><span style=\"font-weight: 400;\"> that helps to become visible online to people that want to see your products or services.\u00a0<\/span><\/p><h2><b>Pay Per Click (PPC)<\/b><\/h2><p><img decoding=\"async\" class=\"alignnone wp-image-36846 size-full\" src=\"https:\/\/icaninfotech.com\/wp-content\/uploads\/2023\/01\/ppc-jpg.webp\" alt=\"ppc\" width=\"1440\" height=\"810\" srcset=\"https:\/\/icaninfotech.com\/wp-content\/uploads\/2023\/01\/ppc-jpg.webp 1440w, https:\/\/icaninfotech.com\/wp-content\/uploads\/2023\/01\/ppc-300x169.webp 300w, https:\/\/icaninfotech.com\/wp-content\/uploads\/2023\/01\/ppc-1024x576.webp 1024w, https:\/\/icaninfotech.com\/wp-content\/uploads\/2023\/01\/ppc-768x432.webp 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" loading=\"lazy\" \/><\/p><p><span style=\"font-weight: 400;\">A paid marketing tactic that displays digital advertising in media where you pay only when someone clicks on your content.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google AdWords ad<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bing ad<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Retargeting displays ad<\/span><\/li><\/ul><h2><strong>Physical Advertising<\/strong><\/h2><p><span style=\"font-weight: 400;\">Typically a type of paid marketing tactic in which you buy placement of content that looks like the typical kind of piece that appears in a publication or other medium.<\/span><\/p><p><span style=\"font-weight: 400;\">To get started, check out our <\/span><a href=\"https:\/\/icaninfotech.com\/brand-creation-digital-marketing-company\/\" target=\"_blank\" rel=\"noopener\"><b>digital marketing services in Canada<\/b><\/a><span style=\"font-weight: 400;\">! Whether you\u2019re concerned about social media marketing or <\/span><a href=\"https:\/\/icaninfotech.com\/digital-commerce-development-services\/\" target=\"_blank\" rel=\"noopener\"><b>Ecommerce app development<\/b><\/a><span style=\"font-weight: 400;\">, we can help your business succeed from the beginning to a full-fledged online store.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-34a9bc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34a9bc3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43cec9f\" data-id=\"43cec9f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-064dbee elementor-widget elementor-widget-text-editor\" data-id=\"064dbee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>Can You Boost Your Website ROI in 2023?<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50d7ee2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"50d7ee2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/icaninfotech.com\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in Touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Since the peak of the digital era, websites have become a must-have for almost every type of industry. However, is it important? This is an essential question as building and maintaining a website is not an easy feat as it requires quite a bit of fund and effort. Five Website SEO Tips Every Beginner Should<\/p>\n","protected":false},"author":9,"featured_media":36843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1041],"tags":[610,557,549,591],"class_list":["post-36832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-best-mobile-app-development-company","tag-best-mobile-app-development-company-in-canada","tag-digital-marketing","tag-mobile-application-development-company"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/icaninfotech.com\/wp-content\/uploads\/2023\/01\/Convert-your-website-from-liabilities-to-an-asset-jpg.webp","_links":{"self":[{"href":"https:\/\/icaninfotech.com\/wp-json\/wp\/v2\/posts\/36832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icaninfotech.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icaninfotech.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icaninfotech.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/icaninfotech.com\/wp-json\/wp\/v2\/comments?post=36832"}],"version-history":[{"count":0,"href":"https:\/\/icaninfotech.com\/wp-json\/wp\/v2\/posts\/36832\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icaninfotech.com\/wp-json\/wp\/v2\/media\/36843"}],"wp:attachment":[{"href":"https:\/\/icaninfotech.com\/wp-json\/wp\/v2\/media?parent=36832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icaninfotech.com\/wp-json\/wp\/v2\/categories?post=36832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icaninfotech.com\/wp-json\/wp\/v2\/tags?post=36832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}