Spain-based Zara, the world’s largest clothing retailer and owned by Inditex, is introducing an augmented reality experience in its stores. Shoppers can engage their mobile phones to see models wearing selected fashions when they click on sensors in the store or displayed on AR-enabled shop windows. Initially launched in 120 stores worldwide, such technology is irresistible digital-honey to
H&M is a Swedish mass-market brand of fashion clothes and accessories. Experimenting with mobile technologies, it’s searching for new ways to improve the virtual experience of finding, trying on, and purchasing clothes. One of the examples is the Perfect Fit app. The app is now being tested in Sweden. With the help of Perfect Fit, customers
Digitalization of Tesco can be described in many different ways, as it includes transformation on multiple levels of their business. The first step Tesco took at the beginning of the 2000s was implementing the brick-and-click business model. Already having a solid IT infrastructure to manage internal processes, Tesco launched online platforms that allowed customers to browse and
McDonald’s As one of the world’s best-known fast-food chains, the Italy division of McDonald’s sought to optimize their procurement process and move to manage all of their supplier relationships across the entire supply chain online from selecting their vendors to contract negotiation. They decided to use an online portal to facilitate collaboration and communication between