Success Story: Transforming Under Armour's Retail Experience with a Dedicated Team
Under Armour, a global leader in sportswear, partnered with I Can Infotech to revolutionize the in-store shopping experience. Backed by a skilled team of developers, designers, and AI experts, I Can Infotech delivered the Mydia AI-powered Lift & Learn solution, bridging the gap between physical and digital shopping while setting a new benchmark for retail innovation.
The Vision Behind Mashatel
The Team Behind the Innovation
AI and Machine Learning Experts
Designed algorithms for real-time customer behavior analysis and personalized recommendations.
UX/UI Designers
Crafted user-friendly interfaces for interactive kiosks and digital signage.
Software Developers
Built robust backend systems for seamless integration of AI, sensors, and digital screens.
Project Managers
Ensured smooth collaboration, on-time delivery, and alignment with Under Armour’s vision.
Solution Highlights
Smart Digital Signage and Sensor Technology
The team installed high-resolution digital displays and Lift & Learn kiosks equipped with sensors. These kiosks detected customer actions, such as lifting a product, and instantly displayed personalized information on the nearest screen.
AI-Powered Personalization
Leveraging advanced AI, the system analyzed customer interactions and preferences in real-time. This enabled tailored product recommendations, cross-selling opportunities, and exclusive offers.
Interactive Features
The development team integrated live fitness demos and virtual shopping carts, providing an engaging and hassle-free shopping experience.
Streamlining Retail Operations
I Can Infotech’s team didn’t just focus on customer engagement—they also optimized backend operations. The solution included real-time inventory tracking, data analytics for customer behavior insights, and alerts for stock management, ensuring smooth store operations.
Results Delivered by the I Can Infotech Team
Enhanced Customer Engagement
Interactive kiosks and personalized experiences captivated shoppers.
Seamless Integration
The system worked flawlessly with Under Armour’s existing infrastructure.
Operational Efficiency
Improved inventory management and streamlined purchasing processes.
Data-Driven Decisions
Real-time analytics provided actionable insights for marketing and inventory strategies.