As one of the world’s best-known fast-food chains, the Italy division of McDonald’s sought to optimize their procurement process and move to manage all of their supplier relationships across the entire supply chain online from selecting their vendors to contract negotiation. They decided to use an online portal to facilitate collaboration and communication between themselves and suppliers and to digitize all of their documentation. They’ve got about 400 suppliers registered through the portal to handle all of their food and promotional products as well as construction and renovations of new restaurants. The success of the switch to e-procurement to handle everything related to all Italian McDonald’s restaurants could be something that the corporation replicate worldwide.


Domino’s Pizza has undergone such a successful digital transformation over the past five years that it was lauded by Fortune contributor Kyle Wong as a “case study on how digital transformation leads to business value”. The cornerstone of the company’s journey was its ‘AnyWhere’ platform that lets customers place orders in a variety of ways besides the main website. Customers can tweet or text emojis and use almost any computing device to order their favorite pizza. According to Wong, Domino’s has built an e-commerce platform that could rival the best in the business and they’ve done it in less than five years.


While outsiders may see few opportunities for a sandwich franchise to adopt technological innovations, Subway’s CIO Carman Wenkoff is far ahead of the curve. Wenkoff plans to completely overhaul the layout of future stores and introduce self-service kiosks to speed up sandwich ordering. According to reporting by CIO, Subway is bolstering its workforce with over 150 technology professionals to improve the company’s mobile app.

Starbucks: Building a Full-Fledged Digital Ecosystem

Starbucks has one of the most successful digital transformation cases in food-and-drinks retail. This coffee shop chain has launched its “internal venture capital-style incubator for digital technology,” Starbucks Digital Ventures, back in 2009. One of its first products, its mobile application, became an integral part of the Starbucks digital ecosystem.

Pushing forward its digital payment initiatives, the company is planning to launch its Starbucks Rewards Prepaid Card with Chase Bank.


ImpactVision has developed a non-invasive technology using image recognition and predictive learning to provide insight about the quality and characteristics of different foods such as freshness, shelf-life or contamination. ImpactVision’s technology allows producers to deliver consistent food quality and prevents supply chain waste.


60% of the food people throw away in the UK is still fresh but has an expiration date that is too cautious. Mimica is developing smart labels on food packaging to let consumers know much more accurately how fresh their food is. If the label is smooth this indicates that the product is still fresh. The label will become bumpy a few hours before the product is not fresh anymore, helping people to waste less food and save money.


Winnow is helping chefs turn their commercial kitchens into intelligent operations using smart meter technology attached to food waste bins. Their system provides real-time visibility and measurable data that allows chefs to easily identify ways to reduce food waste in their kitchen.


Drizly lets you shop for thousands of products, including alcoholic beverages, from stores near you online and can deliver the product in 1 hour! In an effort to move away from an “on-demand company,” Drizly has recently launched a new marketplace structure that allows consumers to compare prices between retailers and choose different delivery methods (i.e. deliver tomorrow or a cheaper price or skip the line with immediate pick-up).

If you are new to this technology, it is wise to contact an eCommerce app development company. Developing a mobile app with the help of a professional that suits your business requirements.