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How Super-apps can Changing Mobile Marketing Landscape
26Dec

How Super-apps are Changing Mobile Marketing Landscape

Single-purpose apps that have dominated the market for the past decade, super apps span multiple verticals, creating a “one-stop-shop” app where users can perform many different tasks. Many of the most popular super apps in many countries like Canada, USA, India started with a single goal of encouraging uptake and mass use to cover a

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How to Increase App Engagement On Your Mobile App
07Dec

How to Increase App Engagement On Your Mobile App

Every startup must always endeavor to improve app engagement. As engagement comes with many advantages for the business, you should also consider the following strategies for enhancing app engagement. Invest in Marketing Your App Marketing assists in building a brand for your app. Constantly making your customers aware of the presence of your app will

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