TOP 10 Most Valuable Brands In The World
09Jul

Latest Update: TOP 10 World’s Most Valuable Brands in 2021

According to Wikipedia, the brand is a manufacturer’s mark and a trademark having a high reputation among consumers. We should note that the concept of the brand is much narrower than that of a company;  a company may possess several brands, for example, Google is a brand, and Alphabet Inc. is the company owning that

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Under Armor connected fitness
04Jan

Under Armor Connected Fitness – Digital Transformation Success Story

UNDER ARMOUR Wanted to become much more than an athletic apparel company when they introduced “connected fitness”—a platform to track, analyze, and share personal health data right to customers’ phones. This new application provides a stream of information to UA that enables them to immediately identify fitness and health trends. For example, Under Armour, which

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